Last week, an advert from the company Iceland was banned. In practice it’s a little bit more complicated because much of the content was created by Greenpeace, and apparently there are some nuances around ’banned’ when it comes to what’s allowed on the TV. It’s not allowed out (as far as I can make out) because Greenpeace are considered to be a political organisation and therefore any content that comes from them is deemed too political for screens and isn’t allowed.
Here’s the Clearcast statement regarding the advert. – https://www.clearcast.co.uk/press/iceland-advert/
Not knowing the rules about adverts, I poked around. This is a useful bit of the government’s website for anyone who wants to look. No doubt somewhere there’s a detailed version written in difficult legal jargon, but this is at least the official gist of it. https://t.co/WwIc2Hy6iM
One of the things that becomes evident reading through, is that the status quo is fine, and change is political – or at least potentially political. Now, as I see things, there are huge political implications to the status quo, and this means business as usual gets to lobby anyone with a screen on a daily basis to persuade us that business as usual is just fine and dandy.
Greed, consumerism, waste, throw-away possessions, pollution, constant growth, capitalism, market economies – these are all part of business as usual. We are killing ourselves and the planet with business as usual, but because it’s normal, encouraging it isn’t considered political.
Take the car industry – with implications for road building, tax, air pollution, noise pollution, climate change, peak oil, road deaths, premature deaths from air pollution… these are all political issues. These are all issues that require governments to spend money. Many of them are issues that kill people. Transport is a big issue in terms of climate change. People with TVs are reminded on a daily basis of how good and desirable their cars are, because it’s business as usual and that’s fine, apparently. Car companies are not considered political, despite the massive political implications of car production.
Adverts for flights to exotic destinations are much the same. The fashion industry is a massive polluter, but apparently there are no political implications to showing adverts for clothes that help us wreck the planet. We can watch all the adverts we like for shampoos that are using palm oil and destroying habitats, but we can’t watch something that invites us to question this.
So much around us is set up to affirm that how we do things is fine, and change is suspect. We’re killing ourselves. We’re killing life on Earth. Business as usual is destructive, poisonous and unsustainable and we have to challenge the assumption that if something is normal, that’s a good thing. We need to radically change everything that humans do, which is a massive task. Doing it in the face of constant normalising and encouraging of all the most damaging things, makes it all that bit harder.
Here’s that Greenpeace/Iceland advert.