We tend to talk about the modern bard path purely in the sense of creativity, inspiration and performance. If you start from the belief that magic means transformation, then bard craft has an enormous potential for magic.
In creating a piece, be that poem, song, sculpture or cake, a person is using their will to manifest something in the world. Something new. Like any manifestation of will, what you create as a bard has the power to change things.
Bards usually commit (if they undertake any of the Bardic initiations I’ve encountered) to working for the good of the land, their tribe, their gods or however else they may express their sense of sacredness. To be a bard is to set out to be inspired by the sacred and to share that inspiration. In essence, you offer to be a doorway through which things can enter the world.
When you put yourself forward as a bard, you can have an immediate impact on how other people feel – a bard can uplift, cheer and inspire, create empathy and understanding, foster a sense of the scared, of magic and possibility. A bard can change how people think about themselves, each other, the culture they live in… In practice the lines between spells and songs, poems and prayers, is not a clear line. A story can be an invocation. Art can heal, it can make sayable what was unsaid.
Bards can challenge how we conventionally think about things, can satirise politics and mock the ethically bankrupt. It is a path that enables subversion, radical reimagining and changing the stories that shape how we think and act. We can give voices to the voiceless, we can empower, uplift and enable others.
You don’t have to think anything supernatural is going on for this to work, but if your world view includes that kind of magic, the bard path remains relevant. Bard craft can make a good focus for spell work. When we set out to enchant and inspire each other, the world is a much better sort of place.