Those of you who have been here for a little while may have already seen the blog on The Hopeless Maine Arts and Crafts Movement and Fluffy Doom. Tom and I have been working for months now, alongside all the regular work we do, getting ready for a Hopeless Maine show as part of Stroud Book Festival. We’re setting up on Monday, Lansdown gallery will be open Tuesday through to Sunday, and on Saturday night we’re in Lansdown Hall with a show in the evening as well.
The canny amongst you will have noticed that this means a seven day working week with a late night near the end of it. There was so much to do this week, that although I can take some of this weekend off, I’m going to have to spend some of Sunday packing and sorting ahead of the setup. I’ve had a lot of extra work to do trying to get ahead on all the stuff I normally do in a week, and even so I’ll have to get up at seven and put in two hours of normal work before I hit the gallery each day.
This last week has been full of anxiety, stress, triggering, panic attacks and waking up in the wee small hours and being sleep deprived. I took yesterday afternoon off and walked, and it has cleared my head a bit, but by no stretch of the imagination am I in good shape going into this.
It’s going to be tough. I hope it’s going to be worth it. By Tuesday of this week, no tickets had been sold for the show, and other book festival events were in the same boat. Partly it’s because people buy tickets later at the moment. I assume it’s about the weather, and wanting to be sure you can go before you commit. Less money to throw around must be a factor. Stroud is also prone to people rolling up about five minutes after the thing started and buying a ticket on the door. But still, it’s a stressful situation to be in.
Also of course, like every promoter, every event, every publisher and music label and thing of that ilk… all the advance promotion went on the big names who least needed the advanced promotion and there is no budget for marketing. I never cease to be amazed by the number of activities that have a budget, but consider promotion to either be a luxury extra or not worth paying for. This approach becomes a self fulfilling prophecy, in which the not so famous are proved not to be worth it, so either get even less space, or even less promotion next time. It’s happening across the board in creative industries.
I hope, in a small way, to buck the trend, but it means having to do a lot of promotion work alongside actually putting together the gallery show and the evening show. That’s also increasingly the size of it for anyone not famous enough that their name alone won’t sell whatever they were doing. Most creative people now have to do most of the work involved in selling whatever it is that they do. Where big companies are involved, profits go to shareholders, while the creator who is both creating and doing all the promotion work, is the last person to get paid.
If you’re in striking distance and want to come along, here’s the webpage for the evening event https://stroudbookfestival.org.uk/event/tom-nim-brown/ – you can just turn up to the gallery.