Back when I was at school, a girl in my class returned to the sixth form with a new wardrobe of alternative, goth and hippy clothing. She’d decided to reinvent herself over the summer and had the money to spend on getting the look. As far as I could make out, she didn’t have an alternative bone in her body. She just thought it would be cool to look that way. I have no idea if she got what she wanted from the experience.
They turn up everywhere. Witchcraft is especially prone to people who want the look and not much else. All forms of creativity attract people who want to be seen as arty but turn out not to be willing to put in the time and effort it actually takes to make stuff. I don’t know if this is because the people doing it never realise there’s more involved than the surface appearance. It’s probably about a desire for attention and wanting to be more interesting than they consider themselves to truly be.
Superficial lifestylers can be deeply annoying when you’re trying to really invest in something. People who can swing in and buy the appearance of your culture without really caring what that culture is. But at the same time, for most of us – if we are white, western, and not being oppressed in some way – we can afford to shrug and ignore it. Next year, these folk will re-invent themselves and become someone else’s problem. If your Pagan path is about getting online and trying to put straight the Pagans who aren’t Pagan enough or otherwise aren’t doing it right – well, that can become another superficial exercise in wanting attention and trying to look the part.
Wanting attention is very normal, very human. From our earliest school days we learn about cool kids and outsiders. We learn about group membership, and the importance of looking the part. We’ve got a celebrity culture based entirely on appearances and many of us grow up with little reason to think that depth of care and involvement are even a thing. Sometimes, when we do want to be taken seriously, we try too hard to look the part and to seem more than we are. The desire to be taken seriously by people who are doing it for real can prompt some daft behaviour. But again, our wider western culture doesn’t encourage us to rock up humble, admitting what we don’t know and showing respect to those who have done it for longer and gone to greater lengths.
For most humans, attention functions as a reward. What kind of attention it is can be less of an issue. So if you see someone buying their way in, being superficial, focusing on the bling and not the study and so forth, the best thing to do is make little comment or fuss about it. If they are someone who yearns for more than this, eventually they will figure out how to ask for guidance, or they’ll get moving on their own. If they aren’t serious, they will drift away. It’s when we pour energy into it and make drama around it that we reinforce being superficial. We’re rewarding it with attention and energy. Quiet disinterest can be a good way of guarding your own resources, and a simple, quiet way of teaching people to up their game.