Pagan Dreaming

I’ve written a number of Pagan and Druid books, and of the ones published by Moon Books, Pagan Dreaming has been by far the least successful. It’s been out for years and has just broken through 500 sales. For perspective, the average book sells 3000 copies in its lifetime. Most of publishing does not look anything like those multi-million selling famous authors. For every massive international hit, there are many, many books that don’t even sell a hundred copies. 

Part of the problem is that there are a lot of dream books out there, it’s a really saturated corner of the market. Most dream books are either dictionaries of meaning, or are focused on teaching you how to control your dreams, and these are not things I’m interested in. Much of the motivation for writing the book came from wanting to offer alternatives to the x=y approach to dream symbolism, and the idea that control is the goal.

The trouble with publishing is the assumption that people want more of what they already have. It’s perhaps less of an issue in Pagan publishing because it’s still a new area and we haven’t established hard rules in the way some genres have. Long may it continue so. As a reader I am not even slightly interested in reading books that are just like some other books I’ve read. I want to be surprised. I want something different. This is one of the reasons I read a lot of books from indy authors and small publishing houses. 

Of course I’m not alone in this. Netflix are proving over and over that there is an audience for films and series that are not exactly like everything else. Books that are unusual can and do sell too.

The trouble is, that books, films, etc are all easier to sell if you can go ‘if you liked that other thing you’re going to love this.’ I’ve worked in marketing.  There’s an obvious attraction to things that you can easily see how to pitch and who to pitch to. But that doesn’t get you the best books, or the most original books or the books that could actually sell the most. If no one has done it before, you have no idea if this is the book everyone is waiting for. It could be. It might not be.

Some authors are amazing and brilliant, timely and trendsetting and deserve every success. Some authors are successful because they’re really good at figuring out what people want from them and how to pitch it. Some authors are simply lucky, and catch the zeitgeist in some way. Some authors keep churning out the same thing and get enough marketing support and sell far more copies than perhaps they deserve to. It’s not a meritocracy. 

I prefer to take risks, write things that interest me and hope for the best. I’ve tried to be commercially oriented, and frankly I don’t do that well. There are enough people who like what I do for it to feel worth doing. That’s enough. 

If you’re the sort of person who is interested in your dream life, but also heartily sick of dream dictionaries and you don’t see lucid dreaming as the goal of your dream life… I may have a book for you and you can find out more about it over here… https://www.johnhuntpublishing.com/moon-books/our-books/pagan-dreaming

About Nimue Brown

Druid, author, dreamer, folk enthusiast, parent, polyamourous animist, ant-fash, anti-capitalist, bisexual steampunk. Drinker of coffee, maker of puddings. Exploring life as a Pagan, seeking good and meaningful ways to be, struggling with mental health issues and worried about many things. View all posts by Nimue Brown

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