It may seem strange that so many people are keen to get out and shop, have haircuts and do other non-essential things during a pandemic. I wrote last year about the way in which white western culture especially, pays to get its needs met. More of that here – https://druidlife.wordpress.com/2019/08/04/buying-your-needful-things/
Often, a haircut isn’t just a haircut. For a lot of people, it’s also about confidence and self esteem. It’s about fulfilling that need – created by social pressures – to look certain ways. It may also be the only time someone touches you kindly.
If retail therapy was your anti-depressant, of course you want to go shopping. If being in the pub was as close as you got to having friends, then you’ll be missing the pub, not specific people. The things people are clamouring to have back may not seem worth dying for, but these are things that we’ve been substituting for quality of life for some time.
Paying to meet your basic human needs keeps the economy moving. The less able we are to meet our needs through real relationships and meaningful experiences, the more willing we become to pay for them. Little wonder then that the UK government doesn’t want you hugging people or seeing your lover, but is happy for you to get in a crowded shop with a bunch of other emotionally fragile people who just want to feel better.
Is a haircut worth dying for? No. But a lack of self esteem might kill you, and having no one to touch you kindly may well give you such a poor quality of life that you can’t face it. Right now, a lot of people are going to make risky choices as a consequence of normal life being so inadequate. Most humans could be emotionally sustained by relationships. What we’re seeing, is people turning back to the things that they used to depend on as substitutes for the things real relationships give us.
Try not to be too hard on them, or on yourself if it affects you. Colonial capitalist culture has been ill, and making people ill, for a long time. This is a new manifestation of that.