Then the magic thing happens

Magical thinking – as separate from a belief in magic – is the enemy of getting anything done. One form it takes is the belief that the magical thing happens and this is how you get from A to D – rather than having to do B and C. This can show up for example, in looking at the work a creative person does and assuming that this is because they have innate talent, not that they worked for it. The idea that talent is a magic thing that just happens to special people ignores the work that goes in.

I’m rather tired of seeing people treat social media as a magical thing that happens. The notion that we will put it on social media and it will go viral and that’s the marketing plan sorted… social media is not a magic thing. To make it deliver anything at all takes time and effort.

There is no fairy who comes round to bless people with special skills and alert them to those skills. We find out what we have some aptitude for by trial and error. And then, if you seem to have some innate knack for something, or enough enthusiasm for it, you have to take that and work with it. For years. Ten thousand hours is generally considered the necessary level of investment to become truly good at something.

I notice that the idea of a magic thing happening is especially prevalent in publishing – the larger the publisher, the more likely they seem to be to believe it. You publish books and then, for some of them, the magic thing happens and many copies are sold. Books to which the magic thing doesn’t happen are kicked into the long grass and their authors get no second chances. That books are in many ways just another product to promote and sell, and that many more of them would do well if anyone promoted them doesn’t seem to feature as an idea. Small publishers tend to be more realistic about these things.

Serious magical practitioners talk about the work involved in magic. The time needed to invest in developing skills and knowledge. Magic does not mean that a magic thing happens effortlessly and right out of the air. If you want to make something happen you have to put the time in laying the foundations. Magic will be unlikely to get you a job if you don’t do some active job hunting. Magic will be unlikely to bring love into your life if you don’t connect with people. Even in magic, there is no magic thing that sweeps in and does all the work for you.

The belief in the magic thing that happens is often a simple way of letting yourself off the hook for not doing anything. The magic thing did not happen to you, and so you did nothing. Failing to realise that you were the magic thing all along, and it was your action that had the power to make something happen.

About Nimue Brown

Druid, author, dreamer, folk enthusiast, parent, wife to the most amazing artist -Tom Brown. Drinker of coffee, maker of puddings. Exploring life as a Pagan, seeking good and meaningful ways to be, struggling with mental health issues and worried about many things. View all posts by Nimue Brown

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