Anything up to half of my working time goes to jobs I know I will never be paid for in cash. This is important to me, because there are a lot of things that really need doing for which no budget exists. Voluntary organisations and charities are obvious examples. Struggling creative people with no money to deploy to get the things done that they really need to get done, are another. People who need tips and pointers, book reviews, etc. If I’ve got something someone else needs and can’t afford, I’ll do my best to share.
Alongside that, I’m really open to other ways of getting things done – profit share arrangements, energy exchange, gift economy… In no small part because I don’t want to live in a world where everything is about the money.
However, there’s a flip side to this. Literary festivals that make a profit but aren’t inclined to pay authors. People who want free work ‘for exposure’ when they intend to make a profit from it. This is exploitation, pure and simple. Asking for a freebie when you’re doing a charity fundraiser, or some other not-for profit activity is a different ball game. People may or may not be able to help, but there’s nothing dishonourable about asking in that situation.
Most often, if I’m going to do something for free it’s because I stepped forward to offer, not because I was asked to. Or I’ve told people they are welcome to ask.
So, what can usefully be offered if you want or need something and don’t want to pay for it? I’d advise looking hard at this, because not wanting to pay is not a source of entitlement. Consider whether you think you, or the person you are asking, is better off. If you’ve got money you aren’t inclined to spend and they’re struggling, then you aren’t playing fair, quite simply. Not wanting to pay is not the same as being unable to pay. Sometimes (often, I think) the right answer is to pay, or to at the very least offer to pay what you can afford. It’s ok to open a negotiation and see what’s acceptable.
If you’re going to offer something in exchange, make sure it has a reasonable value to the person you’re offering it to. If you’ve got thousands of followers on some platform or another, ‘exposure’ has considerably more worth. Authors always like book reviews, and if you’ve approached a person for help it should be a given that you like what they do and can give them some positive support in return. Events that can’t pay, but can do food, or accommodation, or offer a profit share are a lot more persuasive than events wanting something for nothing. People who want art for free to get a kickstarter moving but offer to pay properly if it works – just some examples to show what can be done. Asking to risk share is not asking someone to work for free.
The key here is to recognise the value of what’s not being paid for. All too often, we only value things in terms of money and de-value anything that comes without a price tag. If you need things you can’t pay for, don’t de-value the source of it. Recognise the worth, and deal with that worth with respect. It’s all too easy for people who habitually give of their time, energy and resources to forget the real value they have and to become demoralised as a consequence. People who give are the geese who lay golden eggs… killing them isn’t in anyone’s interest.